FruitFul Mobile App  


A food pantry locator and reservation system for families in need so they can plan ahead and make healthier choices.




MY ROLES
UX/UI Designer
Service Designer


METHODS
Secondary Research
Site Map
User Flow
Low to Hi-Fi Prototyping
TEAM
Ralph Buan
Andrew Ma
Casey Montz

TOOLS
Adobe XD
Photoshop
Miro



THE BRIEf



As part of the Adobe Creative Jam Challenge, we were given two weeks to design a mobile app that empowers a specific audience to help improve part of the chain of food collection and distribution. 

Our research led us to the insight that many food pantries don’t have the means to provide a variety of food option. Families take what they can get from these donation centers yet may not be getting all of their nutritional needs met.

To drive our process for this two-week design sprint, we posed this question:

Is there a way to give families choices when it comes to receiving food from food pantries ?


the solution








FRUITFUL MOBILE APP
Fruitful helps families find nearby food pantries, view food inventories, and reserve a pickup time so that they can plan ahead and make healthier choices.


KEY FEATURES






PANTRY LOCATOR









Users can quickly find nearby food pantries, giving them more food options and the ability to plan ahead.

PANTRY MENU






Users can view the food in stock at their chosen pantries to find what they need for a balanced nutrition.



RESERVATION SYSTEM






Families can reserve a time to pick up their food at each pantry so they can manage their time more effectively.


design process




BRAINSTORM AND RESEARCH

The short time-frame for this project forced us to think and work fast. The first step was to brainstorm potential topics to tackle that adhere to the design brief. This allowed us to get our initial thoughts out and put it on paper. From our own existing knowledge, we listed suppliers, potential targets, cool ideas and app features that revolve around food processing and distribution.

We quickly decided on a target audience: low-income families that are struggling to put nutritious food on the table. Keeping this target audience in mind, we proceeded to conduct secondary research to look for pain points and prolems worth solving.

Through our research, we discovered that many people depend on food donation centers to feed their families. At these pantries, families usually just take what they can get. Furthermore, pantries don’t stock a variety of food options, limiting the nutritional value for these recipients.

Our solution, Fruitful, came from the need to give low income families a choice when it comes to receiving food from donation centers. We hoped to empower these families and help them feel even a semblance of control and autonomy over their nutritional health.







USER FLOW AND SITE MAP

We created a user flow to visualize the end-to-end, top-level journey that the recipient takes from signing up on the app to picking up the food from the selected pantries. The site map, which developed over the course of the project, also helped us visualize the idea further. These design artifacts helped us see the big picture and raised some important questions.

︎ Does the sequence and structure make sense?
︎ Are there any gaps that we need to address?
︎ What does the provider path look like?


WIREFRAMES

The next logical step for us was to create wireframes. We used this low-fidelity method to focus on the placement of elements, structure, and flow. It’s important to note that our process wasn’t linear. The wireframes shed light on structural issues that made us revisit and revise the site map.




STYLE GUIDE

Before moving onto designing the high fidelity screens, we developed a brand guide that includes multiple logos, a color palette, typography styles, and button styles. 

The color palette is inspired by nature and food for obvious reasons. We opted for softer, non-intimidating colors to evoke a welcoming and inviting experience. 

The logo depicts a fruit tree, a symbol of abundance and growth. The action of picking a fruit from a tree parallels the notion of giving the users a sense of choice and control over their food.
 


Reflections



If we had more time, we’d design the provider experience, add educational content around nutrition, and figure out incentives for other types of suppliers to opt in. The supplier side is just as important to consider and develop because without them, this idea wouldn’t be possible. Is this even a viable solution for providers? If so, how might we encourage them to participate without adding extra work to their load? 

The two-week time frame was both the biggest challenge and biggest driver of this project. The sprint pushed us to think on our feet and make fast decisions. As a team, we had to quickly decide on a topic and roll with it. There wasn’t enough time to flirt with other ideas or pivot. This project showed me that working in sprints can bring forth cool, interesting ideas and that designs don’t have to be pixel perfect to have an impact.

©2021 Ralph Buan